What better way to wrap up a good year than to show appreciation for those who came through for you and helped in making the year 2016 a smooth sail. To achieve this, we rode on PAL Pensions’ brand promise of being “Your PAL For Life” by generating stories from Nigerian youths around the concept of friendship.
We launched a Meme advertising campaign to create TOMA for the #PALForLife by infusing humor, friendship and some nostalgia.
The campaign saw organic engagement, fostered friendship created stickiness for the PAL Pensions brand and drove virality for the brand.
Is that person that you have confidence on even if you didn't talk often and lives in different location. #PALForLife— Malam Sabiu Zaranda (@SabiuZaranda) December 30, 2016
My #PALForLife is my childhood friends about three of them they're amazing... I love them all— Ebube Kin (@EbubeKIN) December 30, 2016
2017 I should form more alliances with ambitious and driven people. I should make more life-time friends. #PALForLife type relationships.— Chidi Okereke (@Chydee) December 31, 2016
Awwwn. One of my new year resolutions is to make the world around me a better place in every way I can. So help me God. #PALForLife— Ace Alo almaxo (@Nanaalmaxo) January 2, 2017
What is life without a good friend? What is a future without a solid retirement plan? Choose us. We are your #PALForLife 🙂— PALpensions (@PALPensions) January 2, 2017
Your #PALForLife will always have your back during a tough argument whether you are right or wrong.— fweshness z allowed (@iAmUyouko) December 30, 2016
Hold up a mirror and show you your heart. That was what a #PALforLife does.— Kazeem Lawal (@kerzhim) December 30, 2016
The campaign kicked off with an Influencer marketing push. Stories centered around how true friends have shown great act of kindness were shared to weave the #PALForLife narrative into the fabric of the average Nigerian’s narrative.