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PAL FOR LIFE

What better way to wrap up a good year than to show appreciation for those who came through for you and helped in making the year 2016 a smooth sail. To achieve this, we rode on PAL Pensions’ brand promise of being “Your PAL For Life” by generating stories from Nigerian youths around the concept of friendship.

We launched a Meme advertising campaign to create TOMA for the #PALForLife by infusing humor, friendship and some nostalgia.

The campaign saw organic engagement, fostered friendship created stickiness for the PAL Pensions brand and drove virality for the brand.

The campaign kicked off with an Influencer marketing push. Stories centered around how true friends have shown great act of kindness were shared to weave the #PALForLife narrative into the fabric of the average Nigerian’s narrative.

4 Million+impressions

600,000+people reached

3,000+tweets

Other Campaigns