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It Begins Today

In line with PAL Pensions’ strategy to reinforce the importance of saving for a financially secure future to the youths, we told the #ItBeginsToday story by bringing vivacious animations and relatable content to play.

The financial services sector is saturated with rigid content that talk over the heads of the ideal target with the same old narrative. We decided to shift the perception of Pensions as a product for old people by focusing our consumer interactions around youth-centric content.

We strategically introduced PAL Pensions as a youth savvy brand in a fun and entertaining way yet driving home the intended message and at the same time, perfectly encapsulating the character and personality of the brand.

47, 492Facebook views

12,383Instagram views

16,230Youtube views

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