The first two weeks in February is synonymous with love and First City Monument Bank expressed love to its youth customers with the #BankingOnLove campaign. The aim was to show Nigerians that love is more than just a feeling.

The strategy was to reward 40 customers who conducted transactions above ₦5000 on their FCMB debit cards on a weekly basis throughout the month of February. The results of the campaign? Astounding!

First we designed a Key visual to depict our theme, something that finely blends the concept of love and banking perfectly.

We partnered with influencers to amplify our reach to more youths within the 16-25 age range.

Our designs also focused on creating more appeal for the Flexx product by highlighting the benefits of opening a Flexx account.

45leads acquired throughout the campaign period

50,000+visits to Campaign page

7,000,000+campaign Hashtag impressions

Over 50% increase in card transactions.

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